Heft IQ is an enterprise operational decision system that uses Ambient Agents to turn ERP, WMS, TMS, CRM, and operational data into governed Intelligence Briefs. Each brief shows what needs attention, what to do next, the evidence behind the recommendation, the expected financial impact, the cost of inaction, assigned action, outcome-dollar tracking, and ROI attribution.

How does Heft IQ integrate with existing systems?

Heft IQ works alongside your existing ERP, CRM, WMS, and TMS systems with pre-built connectors. No rip and replace, no IT lift, and most systems connect same day. Read-only access to source systems means zero risk to your operations.

What industries does Heft IQ serve?

Heft IQ serves manufacturers, distributors, retailers, grocery chains, ecommerce merchants, and 3PLs. The platform addresses industry-specific challenges including demand forecasting, inventory optimization, margin protection, fulfillment reliability, and operational throughput.

How quickly can Heft IQ deliver results?

Heft IQ delivers same-day time to value. With pre-built connectors and streamlined setup, operations teams go live in hours—not quarters. Customers typically see measurable P&L impact within 30 days.

What are Ambient Agents?

Ambient Agents are AI agents that continuously monitor operations across connected systems. Instead of requiring executives to drill down into dashboards, they detect important signals and assemble Intelligence Briefs with evidence, recommended action, financial impact, cost of inaction, and governed execution tracking.

Where can security teams review Heft IQ compliance materials?

Security teams can review Heft IQ's Vanta Trust Center at https://app.vanta.com/heftiq.com/trust/rjikft09lfvrdep22wjzk or contact security@heftiq.com for security questions.

Thanksgiving Week Carrier No-Shows: A Broker Recovery Playbook

Thanksgiving falls on November 26 this year, and the week before it is one of the hardest of the year to cover freight. In 2024, DAT reported that loads moved in the shortened pre-Thanksgiving week fell 18%, yet there was still a shortage of capacity, because truck postings on its load board fell 31%. Last year, with the holiday late in the month, DAT said freight crowded into the final week of November, and once the holiday passed, dry van load posts more than doubled.

A no-show in a normal week is a bad morning. In Thanksgiving week it can be a lost customer: many shippers and receivers keep holiday hours, capacity thins out, and the window to re-cover a load is measured in hours. This playbook covers what to do before the week, how to catch a no-show while there's still time, and what to do after. For what a no-show actually costs, read What a peak-season carrier no-show really costs to recover.

Thanksgiving week no-show recovery timeline for brokers: a week before, build the bench with two or three vetted backups for every lane; the day before, reconfirm driver, truck and appointment 24 hours out; morning of, check in a few hours before the pickup window; 30 minutes into the window, call the no-show if the truck is not checked in or not moving; within the hour, book a vetted backup and give the shipper a new time; after the week, record the cost against the carrier and review the bench.

Before the week: plan for the no-show you'll get

Know which loads matter most. List the loads that deliver into tight receiving windows, carry penalties, or serve your largest customers. Those get your most reliable carriers and a named backup.
Build a backup bench by lane. For every lane you'll run that week, have two or three carriers vetted and ready, not just a list of names. Check authority, insurance and their history on your freight now, not at 6 a.m. on the day.
Tender early and confirm in writing. Holiday capacity goes quickly. Tender as early as the customer allows and get confirmed rate confirmations back.
Agree on the approval line. Decide in advance how much of a re-cover premium a rep can approve alone and when a manager signs off, so nobody waits for a decision mid-crisis.
Tell customers the plan. For critical loads, agree with the shipper how you'll communicate if a truck falls through.

During the week: catch it early

Confirm the day before. Reconfirm driver, truck and appointment 24 hours out. A carrier that can't name the driver is a warning.
Confirm again the morning of. A check-in a few hours before pickup catches most problems while backup capacity is still available.
Watch the pickup window, not the end of it. If the truck isn't checked in or moving toward the shipper by a set point, such as 30 minutes into the window, treat it as a no-show and start recovery. Waiting to be sure costs the hours you need.
Re-cover from the vetted bench first. Go to the backup carriers you already checked for that lane before the open market, and make sure the replacement passes the same checks.
Keep the customer informed. Tell the shipper and receiver what happened, the new pickup time and the new ETA, before they have to ask.

The difference between a recovered load and a lost customer is usually the first hour. Decide in advance when you'll call it a no-show.

After the week: close the loop

Record the cost. The re-cover premium, any detention or penalties, and the time spent, recorded against the carrier that didn't show.
Recover what you can. Pursue chargebacks your carrier agreement allows, and keep the evidence.
Update how you use the carrier. A repeat no-show should lower a carrier's standing and limit which loads it's offered.
Review the bench. Which backups answered, which didn't, and which lanes need deeper coverage before Christmas?

Illustrative example

Illustrative example, not customer data. On the Tuesday before Thanksgiving, a truck booked for a 7 a.m. pickup hasn't checked in by 7:30. The rep calls it a no-show, offers the load to two pre-vetted backups on that lane, and books one at a $350 premium, within the rep's pre-agreed approval limit. The shipper is told the new pickup time by 7:50, and the load delivers before the receiver closes Wednesday. Afterward, the premium is recorded against the original carrier, which had a second no-show in October, and that carrier comes off the bench for December's critical loads.

How Margo helps

Margo is built for brokers, and it treats a no-show as something to catch and recover, not just log.

Lane coverage depth, now and in 30 days. See how deep your vetted capacity is on each lane before the week starts, including carriers from FMCSA and QCMobile data and your own carriers from rate sheets and workbooks.
Vetting at every tender. Authority, insurance, safety, trust and identity are checked for the original carrier and the replacement alike.
Location checked at pickup. The driver's device location is compared with the expected pickup location.
No-show detection and recovery. No-shows are detected and escalated, and Margo can rank and book vetted replacements automatically inside a window where any automatic action can be undone, or wait for a person to approve.
The cost on the record. The re-cover premium and chargeback land against the carrier in Margin Command, repeat no-shows lower its trust, and the follow-up is an owned, dated item in the Action Queue.

For the vetting side, read A carrier vetting checklist for freight brokers.

Sources: DAT, Dry Van Report (Dec. 3, 2024) and Dry Van Report (Dec. 9, 2025); DAT, November truckload volumes release (Dec. 19, 2025).